Title Designing a performance improvement model based on relationship management with Kaknan(in Melli Bank of Iran)

Employee relationship management forms an emerging trend in human resource management by building and maintaining personal and mutually valuable relationships with employees based on information technology. Employee relationship management can be a strategic tool and process to empower managers to manage resources. Considered human. The purpose of this research is to design a performance improvement model based on relationship management with the Foundation's data approach. The research method is qualitative-inductive and Strauss-Corbin's contextual theory is used. The data collection tool was a semi-structured interview, and the information using Open, central, and selective coding methods were analyzed. The participants were qualified subject matter experts in the National Bank of Iran, who reached the theoretical saturation level of data through snowball sampling. The results were presented with 10 general categories in the form of a paradigm model that Including the causal conditions (culturalization, interaction with organizational, structural human capitals), the central phenomenon (improvement of performance based on relationship management with Kaknan), background conditions (banking culture platform), intervening conditions (emotional management) and strategies (performance improvement, optimal The creation and structure is based on the management of communication with Kaknan and the consequences (improvement of the banking system, efficiency and effectiveness).