The Study of Effective Factors in Increasing the Visual Attractiveness in the Everyday Landscape, Case Study: Golabdareh, Tehran

In this research, we aimed to identify the effective factors in increasing visual attractiveness to achieve high urban quality and the mood of people in the urban landscape. Previous studies have shown that visual factors play an important role in improving the quality of urban environments. Therefore, the promotion of urban quality, by creating a visually attractive space in the everyday landscape, can help restore vitality to cities and make them a more desirable environment. The research method is a combination of quantitative and qualitative methods. At the first, the content validity of the questionnaire was measured by the Content Validity Ratio (CVR). Elements with CVR >0.49 were chosen as the final set of clusters. Then, using the SAM questionnaire, 12 participants who were not related to architectural education were examined. The results shows that the landscape, openness, mystery, social interactions and pedestrian  give the highest priority to the creation and promotion of this quality and these elements significantly change the participants’ mood. The novelty of this study is in using the SAM questionnaire to assess mood in front of the everyday landscape.