The effect of individual and family factors on the financial literacy of investors in the Tehran Stock Exchange

The main purpose of this research is to introduce criteria to measure the level of financial literacy of investors and then examine the effect of individual and family factors on the financial literacy of investors in the Tehran Stock Exchange. The present research was conducted for a period of 2 years from 2014 to 2015 and in the territory of Tehran Stock Exchange and brokers and investment companies active in this market. After collecting information through the distribution of international standard questionnaires (after localization with domestic conditions) among the investors of Tehran Stock Exchange and collecting their answers and calculating the research variables using the statistical method of multiple regression to analysis The data is presented with the help of spss software, a suitable statistical model. In the few researches conducted in the country, it has been tried to provide only a model to measure the level of financial literacy among Iranian students. Tehran, the relationship between individual and family factors of investors and the level of financial literacy should also be investigated. The results of data analysis indicated that the level of financial literacy of men is higher than the level of financial literacy of women. The age group of 39 to 46 years has the highest average rating and the age group of 25 to 32 years has the lowest financial literacy. Also, the level of financial literacy of married people is higher than the level of financial literacy of single people.