Review of Goals and Approaches in Operation Applicants for Tourism Facilities (Case Study: Historical-Cultural Buildings of Iran)

Historical and cultural attractions are a kind of national wealth, which becomes a type of tourist facility after appropriate use and can be exploited by qualified people. These valuable resources, like other huge resources of Iran, need targeted and planned management. The goals of investors and users of different types of tourism infrastructures are completely decisive in their management process, and in the case of historical and cultural works and buildings, it directly affects the process of revitalization, restoration, maintenance, and introduction of local subcultures. Therefore, this research aims to investigate the full range of goals and approaches that can be adopted.

Design/methodology/approach:

 To fulfill the goal of the study, 15 industry experts were identified as participants. Data was collected through semi-structured interviews and analyzed using Max QDA Analytics 2018 software, based on the logic of the thematic analysis method.

The results of the research showed that the goals of the applicants for exploitation (investment) of tourism facilities (historical and cultural buildings) are categorized into three main themes (categories), including economic goals, cultural goals, and sustainability goals. Each of these goals can be achieved through various approaches that are mentioned in the research.

The findings of the study revealed that the goals of the applicants for exploitation (investment) of tourism facilities (historical and cultural buildings) are categorized into three main themes (categories), including economic, cultural, and sustainability goals, each of which can be achieved through various approaches mentioned in the study.

Originality/value: 

In this research, in the new method that was presented to evaluate the operator's goals, if the operator's performance has a percentage of relative agreement with the outlined goals, to extend the contract with the successful operator, at the discretion of the organization and the rehabilitation fund, facilities should be considered as the incentive factors. Drawing and placing goals in the contract period by the organization or fund can be done in such a way that easier goals (economic and cultural) are considered at the beginning and more complex goals (sustainability goals) are considered at the end of the period; because more complex goals usually have a combination of elementary goals in their hearts.