Presenting a model and explaining the solutions for popularizing women's sports, from the perspective of sports science professors and female employees in Mashhad

The aim of this study was to present a model and explain the solutions for popularizing women's sports from the perspective of sports science professors and female employees in Mashhad. The research method was content analysis. According to the Purpose of the research, using library including, 45 related articles and in-depth interviews with 20 professional and scientific ome elements were extracted, grouped and indentified as…elements of obstacles and solutions for popularization of women's sports. Theme analysis was used. The output of this step was to identify 34 solutions. Convergent and divergent validity was used to determine the validity, which yielded results and coefficients above 70%. The results showed that the development of sports among women requires the improvement of social beliefs, a fair and equitable view in the staff, a sense of women's desire for sports and the implementation of motivational plans. Implementation of projects such as leisure festivals and the Joy and Health Cup should be better planned for women to increase women's interest in sports.