Analysis of development strategies of cities supporting agricultural services(Case study: songhor City)

Rural development is not separate from urban issues because many rural and agricultural services are located in urban centers. The purpose of this article is to review and present strategies for the development of the Songhor as a city supporting agricultural service. This research is placed in the group of qualitative and quantitative research in terms of practical purpose and in terms of framework. Data collection tools include document analysis, observation and questionnaire. The research is descriptive-survey from the point of view of the nature and method of data collection and is applied from the point of view of the goal. Sampling was done in a non-probability and intentional way, which is compatible with the purpose of the study. The validity of the content of the questionnaire was examined and confirmed by obtaining the opinions of specialists and experts; The reliability coefficient of the questionnaire (Cronbach's alpha) was obtained and confirmed as 0.983 using SPSS software. After determining the members of the list consisting of 26 experts, 3 Delphi steps were carried out. The method of data analysis in this research is the use of strategic factors analysis matrix. In this way, at the beginning, strategic factors were determined in the form of SWOT matrix, and finally, with the formation of QSPM matrix, the strategies of "Using branding capacity for economic development" with a total attractiveness score of 6.71, "Development of suburban communication network to get out of geographical isolation" and "Completing the production chain in the agriculture and animal husbandry sector" with a total attractiveness score of 6.39 and "Increasing incentives and creating attractions and investment platforms to attract investors and creating jobs in the private sector" with a total attractiveness score of 6.33 are introduced as the most important development strategies of the city of Songhor became