Examining Carl Holland's Persuasive Model based on Human Capacity from the Perspective of the Holy Quran

The significance of "persuasion" and "attitude change" in the media in the mental domain for influencing humans is highly discussed. However, from the perspective of the Quran, humans, as "living beings," have different dimensions based on their nature, which also have different capacities for influence. The aim of this research is to examine attitude change from this perspective in the Holland persuasion model and to investigate the six stages and elements of attitude change based on this.

In this study, the Holland persuasion model was first considered. The data was collected through a documentary-library method and then explained using logical analysis.

Based on the research findings, since the source of the message in Islam is God and the existential dimensions of humans based on nature consist of four layers (Sadr, Shoghaaf, Qalb, and Fowad), an attitude change that leads to behavior occurs in the third existential layer of humans with the two powers of reason (in the sense of limitation) and thinking (for inference and argumentation) and in the cycle of monotheistic knowledge, piety provides the basis for creating a criterion (the power to distinguish truth from falsehood) and establishes insight.

The six stages and elements of Holland in the areas of message source, message understanding, message recipient, content, and the way of attitude change are distorted from the perspective of the Holy Quran. This means that when the source of the message is God, attention and understanding of the message also involve the natural sphere of humans based on Quranic foundations, and the process of persuasion and attitude change is defined in this path.