Spatial analysis of social security on the mental security of tourists from the perspective of residents (Case study: urban areas of Kashan)

Tourism as an industry has both positive and negative effects. One of the positive effects of this industry is the mental security of tourists from the host community or citizens, this index is influenced by various factors, the measurement of which can be very important in planning for tourism. The aim of the current research is to measure the level of mental security and its effects on tourists' satisfaction with citizens and the choice of Kashan City. The research method is descriptive-analytical. One-sample t-test and Structural Equation Modeling were used to analyze the questionnaire data. The results obtained from the one-sample t-test show the significance of the indicators of peace of mind, attitude, perceived value, comfort, mental image, and security on the mental security of tourists in Kashan, Iran. The findings of the Structural Equation Modeling show that among the measured indicators, the attitude index has the highest factor loading with a weight of 0.97. And it has affected the mental security of tourists more than other factors. The security factor is in second place with a factor load of 0.87. The comfort factor, mental image factor, value factor, 0.85, 0.81, 0.79, and the comfort scale with a factor load of 0.22 are ranked next. After a more detailed analysis of the indicators, among the subjective image index, tourists' satisfaction with choosing Kashan for travel has the highest factor weight with a factor load of 0.81.