Examining the drivers of trust in financial institutions
This research aims to investigate the drivers of trust in financial institutions. The current research was conducted using a library approach, which was conducted through the review of the existing literature of library studies, in this regard, the previous researches that were related to the research topic were identified and examined, and after analyzing the previous findings, the results of these studies show The various drivers of trust are classified into five groups: economic factors (such as financial crises), behavior and characteristics of financial institutions, consumer characteristics (such as demographic characteristics, financial literacy and their economic and political views). We conclude that it is important to distinguish between different financial institutions such as banks, insurance companies and pension funds. Because these institutions have very different business models, the drivers of trust in banks, insurance companies, and pension funds are different. Most research on trust in financial institutions has focused on banks. There are no studies that consider all of these potential triggers simultaneously. With this caveat in mind, confidence seems to depend on the state of the economy. Trust behaves cyclically and is negatively affected by financial crises. In addition, the behavior of financial institutions is also important.
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