نشریه رویکردهای نوین در مدیریت و بازاریابی
پیاپی 1 (پاییز و زمستان 1401)

Responsible and sustainable consumption is considered one of the important aspects of sustainable development, which depends on achieving long-term economic growth compatible with environmental and social needs. In fact, the level of people's awareness about the environment and their mental self-awareness is directly related to the amount and type of consumption by the consumer. The more consumers give importance to environmental issues, the more resistance they have in consuming products that are in conflict with it, and this point of view accurately shapes consumer perception and behavior, so a producer, in addition to paying attention to issues related to the category Sustainable consumption must also take into account the factors that affect consumer behavior. The purpose of this research was to analyze the factors influencing sustainable consumption with metacombination method in Shahrekord convenience stores. Due to the comprehensive approach of the concept of conscious consumption presented by Sheth and colleagues (2011) and Lim (2017), this research tries to expand and complete the presented concept with a review study. Therefore, by considering the two aspects of conscious mental structure and conscious behavior for conscious consumption, the dimensions of a conscious mental structure that can lead to the occurrence of conscious behavior in the field of consumption are identified.

One of the important topics that has been the focus of managers and researchers in the industrial and organizational field for years is the phenomenon of human resource productivity in the work environment. Therefore, the purpose of this research is to design and validate the model of factors affecting human resource productivity with the approach is mixed.This applied research has been implemented with a sequential mixed approach (qualitative-quantitative). The participants of the qualitative phase of the research were 8 professors of Payame Noor University in Kermanshah province, who were selected by snowball sampling method. The data of this stage were collected with the help of semi-structured interview and analyzed using the theorizing method of thematic analysis. In the quantitative stage, 156 employees of Samat organization of Kermanshah province were selected as a statistical sample in a simple random manner. The data of this stage were collected with a researcher-made questionnaire and analyzed using structural equation modeling. The productivity of human resources was considered as the main theme and the organizing themes and the basic themes related to the factors were also identified and the relationships between them were shown. The path analysis test also confirmed the relationship between these factors. Human resource managers can increase the productivity level of their human resources by identifying the organizing themes and strengthening the basic themes.

In the current competitive world and attracting applicants for travel destinations and their satisfaction, introducing the organization's identity, how to produce products and services, offer and distribute, the price of each product or service unit, and adjusting any changes in the marketing mix elements is the responsibility of the marketing approach. In the marketing approach, there are factors that can be used to operationalize the marketing implementation process and increase the amount of customer attraction, satisfaction, and as a result, their loyalty. Traditional marketing, whose slogan was more sales, has become obsolete, and in modern marketing, the goal is to satisfy customers and, on the other hand, to improve the quality of production and services to satisfy and please the applicants and encourage them to continue using the products and services of organizations. Organizations without a marketing and advertising unit cannot achieve much success and attract their customers through non-scientific marketing methods; that this process will not be stable and will lead to the drop of applicants. The life cycle of a product or service is through the durability and loyalty of customers and the attraction of new customers and applicants. Marketing and its agents can play an effective role in increasing and attracting customers. This article has been written in a descriptive way using library sources, scientific and research articles and the opinions of experts and specialists in this industry and the researcher's own experience.

The purpose of this research is to study and investigate the relationship between culture of innovation and two concepts of knowledge assets and product innovation. Considering that the position of knowledge assets is of great importance in the development of companies and leads to new product innovation, and also the special effect of innovation culture on these two factors is necessary. The development of successful technological innovations is necessary to create and maintain the competitive advantage of a company. The descriptive survey research method is of an applied type. and Tehran, which has 60 people. . that the available simple random sampling method is used and because the number of the community is limited and for the limited community the number of sample people is 58 people according to Morgan's table and Cochran's formula of limited communities. In this research, a questionnaire based on a 5-point Likert scale is used to collect data. The results show that there is a direct relationship between innovation culture and intellectual property and product innovation, which results in product innovation in the organization and creates a significant and unattainable competitive advantage for organizations.

The purpose of this research is to identify and determine the effects of social media and impersonal communication on customer value with the mediating role of brand value in Digikala online store. The statistical population of the present study included all the customers of the Digikala store in Tehran, and due to the unlimited statistical population, the number of 384 people was selected in a non-probabilistic way. In order to measure the research variables, Fitcher et al.'s (2020) and Lasud et al.'s (2015) standard questionnaire was used, the content validity of the questionnaire was confirmed by the supervisor, and the reliability of the questionnaire was 0.822 using Cronbach's alpha coefficient method for all questions. It came and was approved. In order to analyze the research hypotheses, the structural model method was used with the help of smart pls software. The results showed that social media has an effect on customer value with the mediating role of brand value in the Digikala online store. Also, impersonal communication has an effect on customer value with the mediating role of brand value in the Digikala online store.

In the current competitive conditions, the proper performance of the supply chain plays a key role in the success of an organization and the achievement of its goals, especially its profitability, therefore, in recent years, the management and measurement of supply chain performance has attracted the attention of a large number of managers and researchers in this study. In line with supply chain performance evaluation, various performance evaluation methods have been introduced and the characteristics of the most famous methods and studies conducted in this field have been collected. In this article, a framework for choosing the best method of evaluation of supply chain performance, improvement and continuous evaluation is proposed, which can facilitate the evaluation process in a targeted manner. It is suggested that in the next works, a review study on each of the used supply chain performance evaluation methods is done separately and also a conceptual framework of the application of these methods for different environments is prepared.

With the development of the Internet and its applications, Internet banking has been proposed as an effective and efficient way to provide services to customers. At the end of the previous decade, cloud computing has been considered as a revolution in the use of the Internet, which has had a great impact on the ways of providing services. In terms of improving services based on customer needs, cloud computing has been a major movement in the service of information and is one of the most powerful inventions that has captured the curiosity of technologists around the world. Cloud computing has many advantages, but it also has many security risks that cannot be ignored by any organization. For the successful adoption of cloud computing in a company, proper planning and awareness of emerging risks, threats, vulnerabilities and potential solutions are necessary. Consequently, determining the most effective solution guidelines for enhancing cloud security has become important for all cloud operations. This research is investigating and evaluating the most significant advantages, challenges, risks of network security and data security in cloud systems based on literature review. As many businesses have promoted and marketed virtualized environments as a solution to current security concerns, a deeper look reveals that virtualization adds additional software to the network system that, if poorly constructed and deployed, can have a negative impact on security.

The purpose of this research was to measure the job satisfaction of the employees of the stores of an economic enterprise in Isfahan city and to provide corrective solutions based on and using the Kano model. The statistical population included all sales employees and the statistical sample was equal to 105 people. The results of the research showed that 15 components out of 23 examined from the employees' point of view are ineffective components, 4 components are questionable components, and 2 components are functional components. and two characteristics have been identified as inverse components, on the other hand, according to the level of relative satisfaction of the employees, it was determined that it is necessary for the senior managers of the organization to measure the effects of the plans on the level of satisfaction and dissatisfaction of the employees in their macro plans. place and pay attention to the holding of specialized courses and the existence of welfare facilities and avoid any increase in work pressure and insistence on being at work on holidays.

The epidemic of corona disease affected almost all aspects of human life, one of which was in the field of management and industries, project management around the world. This effect, which was mainly accompanied by an increase in time, cost, risks and other aspects of project management, made it necessary to study the challenges created. Considering that the crisis was a common problem for all plans, projects and organizations around the world, it led to the formation of numerous researches and studies in this field. The current research was conducted with the aim of investigating and gathering the effective challenges in the management of plans and projects in the conditions of the Corona epidemic crisis. This library research, using a systematic review method, examined 459 articles around the focus of the research question in the first stage, and finally, 22 articles focusing on the challenges of project managers inside and mainly abroad were selected and examined. Finally, project management challenges from the final studies were collected, analyzed and presented in the last stage. The findings of the research led to the identification and introduction of 20 major and influential challenges in the management of plans and projects under the conditions of the Corona crisis. Among the most important topics of these challenges, we can point out many challenges in the contradiction of remote work with the nature of projects, increased costs and delays in projects, and reduced supervision during the quarantine due to the spread of Corona, which caused the dissatisfaction of the beneficiaries of the projects.

This research aims to investigate the drivers of trust in financial institutions. The current research was conducted using a library approach, which was conducted through the review of the existing literature of library studies, in this regard, the previous researches that were related to the research topic were identified and examined, and after analyzing the previous findings, the results of these studies show The various drivers of trust are classified into five groups: economic factors (such as financial crises), behavior and characteristics of financial institutions, consumer characteristics (such as demographic characteristics, financial literacy and their economic and political views). We conclude that it is important to distinguish between different financial institutions such as banks, insurance companies and pension funds. Because these institutions have very different business models, the drivers of trust in banks, insurance companies, and pension funds are different. Most research on trust in financial institutions has focused on banks. There are no studies that consider all of these potential triggers simultaneously. With this caveat in mind, confidence seems to depend on the state of the economy. Trust behaves cyclically and is negatively affected by financial crises. In addition, the behavior of financial institutions is also important.

The current research aimed to identify the functional areas with relative advantage to help empower and develop private agricultural extension consultants and related economic enterprises at the level of two provinces of Tehran and Alborz. Based on this, considering the possibility of applying the findings in the field of practice, this research is among the decision-oriented applied research in terms of general orientation and goal. From the point of view of the researcher's degree of control over the variables under study and the background conditions of the research, it is considered a type of non-experimental research that describes the phenomena under investigation in a single period of time. The statistical population of the research included 25 key experts from the public and sectors, whom were purposefully selected and examined. The research method was based on documentary studies, semi-structured interviews, and quantitative survey using a researcher-made questionnaire. In order to identify functional gaps in the field of performance of private promotion companies, or in other words, to identify the degree of relative advantage of the various service delivery areas of the mentioned companies in the region, the weighted average score of the differences using the needs assessment relationship was calculated. Based on the findings from the analysis of the opinions of knowledgeable sample people and the calculated relative advantages, "advertising, stimulating, organizing and strengthening the demand dimension for research and development processes and agricultural innovations" is the most prioritized; and "Implementation of monitoring and evaluation plans to ensure the quality of promotion and evaluation services from active businesses in the region" were identified as the least priority service areas for focusing on the role of private agricultural consultants in the region.

The purpose of this research is to investigate the effect of the quality of electronic banking services on customer loyalty in Maragheh city level banks. The research is descriptive of the correlational type in terms of applied purpose and based on the method. The statistical population of this research includes all bank customers in Maragheh city. The size of the target population was considered as 198 people according to Cochran's formula and available sampling method was used. The questionnaire was distributed electronically among the statistical community and was analyzed. The results of this study showed that the dimensions of electronic service quality, including reliability, privacy and security, website design and service and support, have a positive effect on customer loyalty. . According to the results of the research, increasing the efficiency of the website when providing services to customers is one of the most important factors affecting customers, and on the other hand, the satisfaction that is formed in customers is very effective on their behavior, so the issue of special attention to These communications should be done and try to improve the quality of services that this website provides.