From moral mission to McDonaldization of job: an analysis on the duality of understanding the meaning of desirable job in the thought of teenagers and young people of Mashhad city

The bridge between the understanding of desirable jobs and activists are abstract concepts that people reach at different ages and according to social and economic conditions. The purpose of this essay is to reflect on the duality of understanding the meaning of a desirable job in the minds of teenagers and young people in Mashhad.The method used in qualitative and conventional content analysis was chosen and a sample size of about 30 people was selected from among the youth of Mashhad city and studied. Findings The obtained results showed that in their understanding of a desirable job, teenagers have pointed to categories such as service, appropriate position and job justice, halal income, job expectation based on maintaining values, work pleasure, creativity and job success, and the youth (women) ) to categories such as female job environment, non-gender discrimination of job, job identity, gender adaptation of job, distance from work to home (location distance of job and time distance of job) and job skills and youth (men) to categories like high income, job insurance and Appropriate salaries and benefits, job demands, self-determination and workplace health were mentioned. By comparing the main categories among teenagers and young people, we can witness a kind of duality and difference in meaning in the understanding of desirable job, which leads to the contrast of "moral and abstract mission" from desirable job among teenagers to "McDonalization of job" among young people. It seems that according to the background factors and the structural limitations of job search,