Designing a Competency-Based Leadership Model for Managers with a Cultural City Approach in Mashhad Municipality

The effectiveness and efficiency of managers basically depends on their competence, skill, level of knowledge, insight and abilities, and due to the importance of these factors in the success of managers, a continuous search and continuous effort is made to find and train those who have this type of competence, ability and skill. to turn them into effective managers and useful leaders is ongoing. A mixed research method (qualitative-quantitative) has been used in this research. The theme analysis method is used in the qualitative part. First, interviews were conducted with 25 professors, managers and experts of Mashhad Municipality. Then the collected data was analyzed using NVivo software. Based on the results of the analysis of interviews with the members of the expert group, the model of meritocracy of Mashhad municipal managers has 122 free codes, which were categorized into 15 core codes and 4 optional codes.Further, based on the results obtained from the qualitative part, a questionnaire was compiled and after verifying its validity and reliability, it was given to the members of the examined sample (348 employees (official, contract and contracted), Mashhad Municipality). Based on the results of structural equations; Individual competence with a coefficient of 0.87 has the greatest impact on the construction of the meritocracy model in Mashhad municipality. Also, the lack of evaluation system with a coefficient of 0.81 is the most important obstacle to meritocracy in Mashhad municipality.