Evaluating the Predictor Elements in Environmental Knowledge and Awareness of Eco-Tourists Case Study: Eco-Tourism in the Protected Area of Binalood

The development of ecotourism is a viable strategy to preserve natural resources and cultural values in society. In addition, it empowers local communities and brings about cultural, social, and environmental sustainability. This study aims to evaluate the predictor elements of environmental knowledge and awareness of eco-tourists in the protected area of Binalood. The research method is a descriptive-analytical method. The statistical population of the study is the number of eco-tourists entering the region, based on field statistics obtained from village-heads (September 2017), which is estimated at 12,900. Finally, 210 were used as the sample size and as the basis for completing the questionnaire and analysis. The research findings, based on a single sample t-test, revealed that the real average of the two indicators of having environmental knowledge and awareness of laws and the natural environment is less than average (3). Findings on the t-test (two samples) showed that the average opinion of men on environmental knowledge indicators is higher than women and that there is a significant difference between men and women. The adjusted coefficient based on the regression test is 0.54. Obviously, the 0.54 changes in the environmental behavior of eco-tourists depend on individual and socio-economic factors. According to the results of the Pearson correlation test, there is a significant and strong relationship between the behavior and environmental attitudes of eco-tourists. In order to improve the environmental knowledge of eco-tourists, it is the researchers’ recommendation to establish visitor centers and hold training courses, seminars, etc., based on the age and sexual characteristics of the visitors. The best way to transfer the teachings is to use the means and materials of dissemination of knowledge, such as preparing brochures and short films and informing people through popular networks and social sites.