Examining the relationship between business model and sustainable cloud services

One of the growing areas of Internet-based activities, both in the market and in people's personal lives, is cloud computing. Cloud service is an emerging technology that has attracted a lot of attention worldwide in recent years and provides its services over the Internet. The current research is focused on the relationship between the business model and sustainable cloud services. Therefore, based on the developed models of Buken and Short (2016) and Pellitier et al. (2012), the relationship between the components of the cloud service business model and sustainable development was evaluated. Also, the structural equation modeling strategy with partial least squares (PLS-SEM) was used to evaluate the determining factors of the business model and sustainable cloud services. The results show that the value proposition, value absorption and value creation are based on the acquisition model. And business example work affects. In addition, the effects of valuation, value proposition, economic, social and environmental factors on sustainable cloud service are positive, among which, value proposition has the strongest positive effect and social factors have the strongest negative effect on the sustainable development of cloud service