Analysis of influential factors on the sense of security of tourists in tourism destinations (Case study: Rey city)

 The feeling of security is one of the basic conditions of travel and tourism, and in today's unstable and competitive world, it is considered as a competitive advantage for choosing a destination in the tourism industry. For this purpose, this research has identified and analyzed the factors affecting tourists' sense of security in the Rey city.

The study is applied and descriptive-analytical, and it is conducted as a survey. The sample size is 384 persons, and the statistical population of visitors who visited the city of Rey in 1397. A questionnaire created by the researcher was used to collect data and information. Multivariate approaches in SPSS statistical software were used to analyze the data.

Environmental factors such as the shrine's environment and space, as well as the surrounding urban environment; social factors such as police presence and performance, as well as media performance and role; and individual factors such as gender and social class all have an impact on a person's sense of security.
Results and

The results suggest that tourists in Rey city have a very high sense of security in the surroundings and inside the shrine and a moderate sense of security in the urban districts surrounding the shrine. Men and women had nearly identical feelings of safety. Tourists gave the police a high rating and the media a low rating. The strength and ability of public media and social networks should be used to increase awareness and develop a culture among the host community and visitors to generate a sense of security among tourists while paying essential and appropriate attention to the environment around the shrine.