The Role of Social Networks in Intergenerational Cultural Change in Khuzestan Province

One of the important issues in the field of sociology is the issue of cultural change, which is influenced by various factors. One of the factors that cause cultural changes in society is the mass media and especially the new social media such as social networks that lead to changing the behavior of society. Accordingly, the main purpose of this study is the role of social networks in intergenerational cultural change in Khuzestan province. The present study is of the purpose type, applied and in terms of the nature of the correlation design. The statistical population of the present study was Khuzestan province. Data were collected through a questionnaire and analyzed using SPSS software under Windows. Based on the findings, there is a significant relationship between the use of social networks and the tendency to transcendental values, material values, attitudes toward family norms, values and gender norms of Khuzestan citizens among the three generations. In general, the results of this study showed that there is a significant relationship between the use of social networks such as Telegram, What Sapp, Facebook, Twitter, Instagram, Eta and Soroush messengers with cultural changes in Khuzestan province. This means that the more we use these social networks, the more cultural changes we will see in Khuzestan province.