Analysis of Celebrities' Instagram Messages about Corona

The increasing use of the Instagram social network and its impact on communication and interactions has created new opportunities in the use of this network for the representation and social actions of all people, especially celebrities. On the other hand, with the outbreak of the Corona endemic, this communication tool has been used more in order to disseminate information and empathize reduction of the damage of the disease. The current research was conducted with the aim of knowing how Iranian celebrities use the Instagram social network to raise awareness and health-oriented communication with their audiences in the era of Corona. According to the objectives, the research method is qualitative; after collecting the content of the messages posted in the user accounts of 15 celebrities, the data was analyzed quantitatively and qualitatively. The results of the current research have shown that the five main categories (topics of interest to famous people in representing and sharing with their audience on the Instagram social network) in order of importance are: following protocols, warning and regretting, informing about the experience of Corona, creating hope and empathy with the medical staff.