Examining the possible future in the commercialization of the researches of the Master's degree in carpets of Isfahan Art University

Today, universities, as an effective educational space in society for the new generation, have a mission that, in addition to producing content, promoting knowledge and transferring it to students and society, they can play a significant role in the field of commercialization in the direction of implementing and exploiting the same knowledge produced. . Futuristic science as an important tool helps how the interested universities and educational centers can take an important and impactful step in the field of commercialization. The science of futurology helps to examine different futures in the desired field to some extent. In this research, the knowledge of the possible future in the direction of the commercialization of Isfahan University of Arts researches for the handwoven carpet industry and the target markets is predicted. So that by knowing the current and past situation of this industry, it is possible to predict the possible future in this field with the help of scenario writing tools. The current research is trying to identify and prioritize the obstacles that have prevented the commercialization of research in Isfahan University of Arts; Therefore, in order to achieve this important issue, the main question is raised, what is the possible future for the commercialization of carpet master's degree research in Isfahan University of Arts, and what effect can it have on the university and the handwoven carpet industry? The current research is practical in terms of purpose and prospective in terms of pathology method. The studied community in this research is professors and faculty members of Isfahan Art University and 46 proposals registered between 2015 and 2019. This research is among mixed research. The sampling method in quantitative topics was randomly calculated with the help of Karjesi and Morgan table, and in qualitative topics, the target sample was 12 people from Farsh higher education experts based on theoretical saturation. The opinions of the professors were examined in the theoretical framework and the three-pronged model, and the data required for this research were collected with the help of unstructured interviews with the professors and faculty members of this university. The results of this research led to the identification of 48 obstacles in the commercialization of research and the selection of the structural (organizational) factor as the most influential obstacle in Isfahan University of Arts. Next, with the help of futurology and scenario writing tools, a scenario for the possible future was presented in the form of a crisis scenario. Therefore, the crisis scenario specifies; that continuing to operate with the same method in universities and target markets will not only solve the problems in this field, but the condition of the handwoven carpet industry in the target markets and universities will decline and the existing weaknesses and damages will reach their maximum state. Therefore, it is necessary to examine the possible future of this profession, so that the operators and practitioners of the handwoven carpet industry, both in the target markets and the executive agents of this field in the academic environment, are aware that if their course of action is based on this without change, we can witness a similar future. to the current situation or more challenging than the current situation. In the crisis scenario of this research, the weaknesses and damages in this industry are pointed out; Since with the advancement of technology, there are many possibilities for the development of this industry, if it is ignored and the process continues in the same traditional style in most of the related fields, competing countries will surpass Iranian handwoven carpets in the blink of an eye took