Safe communications in shipping through effective public relations strategies based on goal-based Jihadist management

Designing a strategy that provides the specific goal of an organization is called goal-based management. This research seeks to empirically analyze the effect of public relations strategies on safe shipping communications based on goal-based management. The current research method is of a combined type. In the qualitative part, the interview tool was used and the experts were interviewed until reaching theoretical saturation, and the data was coded using Max QDA software, and the dimensions and components of the qualitative part are as described below, including crisis management. Maritime accidents, protection of interests, demand for seafaring, seafaring culture, reduction of seafarers' worries, seafarers' problems, responsibility to stakeholders, management of seafaring accidents, seafaring culture and improving the quality of seafarers' education were identified. In the quantitative part, using a researcher-made questionnaire that was obtained from the qualitative part; After presenting the hypotheses, according to the results of the qualitative section, the research hypotheses were evaluated; And also through SPSS software, the obtained data were analyzed quantitatively. In addition, using linear regression test, the hypotheses were checked and all research hypotheses were confirmed.