Evaluating the role of tourism in changing the cultural patterns of rural areas using the Dimtel model

As a green industry, the tourism industry has a special place in the issues of sustainable environmental development, especially in villages and environmental protection, one of which is rural tourism. So that its attention and development can be very important in terms of economic diversification for developing countries that are facing problems such as high unemployment rate, limited foreign exchange resources and single product economy. The present study investigates and evaluates the role of tourism in cultural changes (marriage style) in Mahmoodabad village. This research is applied in terms of its purpose and its investigation method is descriptive-analytical. The statistical population of this research consists of 15 local managers of Mahmoudabad village and experts in this field. In the current research, the most effective and influential factors affecting the changes in the cultural pattern of marriage in Mahmoud Abad village have been investigated. The findings of this research show that the factors of income and age of marriage have the most influence and the type of marriage and spouse selection, the amount of income, the style of marriage are the most influential and the factors of income, style of marriage, type of marriage and spouse selection have the most interactions. and have relationships with other factors.