The pattaern of increasing the productivity of research and development with open innovation approach based on common platform

Organizations that choose the open innovation paradigm for the development of their new products need to use leverage strategies of high diversity in research and development, the key of which is the common platform, in order to increase the productivity of research and development. In this article, using the qualitative method and theorizing strategy through case study and data analysis with the help of foundation data theorizing, exploratively by studying four relatively successful common platforms and through semi-structured interviews and Analyzing the data, the theoretical model of increasing the productivity of research and development based on the strategy of common platforms in the space of open innovation was formulated. In this article, first of all, by studying the waves mentioned in the common platform literature, it was determined that in the open innovation space, it is necessary for research and development organizations to go from the first and second wave of product platforms and supply chain to the product development strategy. To move towards the third and fourth new waves of industrial and multi-directional platforms based on innovation. Secondly, the effective factors for increasing the productivity of research and development based on this approach were formulated in the form of a scientific model.