Presenting the model of mineral commodity export development through marketing in special economic zones (case study: Hormozgan Special Economic Zone)

Message:
Article Type:
Case Study (دارای رتبه معتبر)
Abstract:

Considering the removal of energy and natural resources items from the list of countries' exports and the need for the prosperity of the country's economy in the non-oil export sector and not depending on a single-product economy, it seems that the export of minerals can be a useful tool. It will be necessary to make policies in the field of increasing non-oil exports. The aim of the current research was to provide a model for the development of export of mineral goods through special economic zones (case study: Hormozgan Special Economic Zone). The current research has a practical approach and its purpose is to present a model of the export pattern of minerals through special economic zones. At first, the researcher used the qualitative research method and the data approach of the foundation and interviewed seventeen experts and customs managers and managers of mineral export companies through the analysis of the interviews and using open, central, selective coding and data analysis. Manually, he identified the effective factors and presented the pattern of mineral exports, and in the second study, using a quantitative method, while preparing a questionnaire, he provided it to 384 people. The researcher has presented the results of his research in the form of a model, including six main dimensions, including structural factors, exports of minerals, Iran's advantage in exporting minerals, updating customs laws, environmental conditions and promoting the marketing of minerals, and thirty one sub-dimensions. .

Language:
Persian
Published:
Journal of Advertising and Sales Management, Volume:4 Issue: 2, 2023
Pages:
287 to 305
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