Analyzing the Digital Competencies of Managers with Thematic Analysis Approach (Case Study: the Country's Education Evaluation Organization)

The current research was conducted to identify the themes of managers' digital competencies with a thematic analysis approach with a qualitative strategy.

Thematic analysis was based on the model of Clark and Brown (2006). The data collection tool was a semi-structured and in-depth interview, which was analyzed using open and axial coding. The research community was (managers and experts of the country's education assessment organization), and among them, the data reached the saturation level with 15 people.

The digital competencies of managers with the title of comprehensive theme include 3 comprehensive themes of knowledge and awareness, skills and abilities, and individual characteristics with 14 organizing themes and 58 components in the form of basic themes.

The required skills are knowledge of data science, knowledge of information security, organizational management and leadership abilities, soft skills and communication methods, digital leadership and efforts for digital creativity and innovation, digital literacy in this era, and having professional training and developing digital interaction and communication in line with The development of digital talent of employees of the measurement organization, management of digital change and transformation and the use of digital platforms, management of attitudes and finally social and moral responsibility are among the skills needed by the employees of the measurement organization.