Developing a Model for Evaluating the Performance of Emerging Media in Relation to the Iranian Football Premier League with 360- Degree

The media is considered as one of the most influential factors in attracting viewers. The purpose of this study was to evaluate the performance of emerging media in relation to the Iranian Football Premier League with a 360-degree approach. This research is based on a quantitative method, based on exploratory implementation path and applied purpose. Participants included all experts in sports management and media management, and in a small part included all football coaches, football managers, players, referees, journalists in football leagues and media communication experts, as well as the audience of the country's Premier Football League, which numbered 384 people (with emphasis on Sample adequacy were the formula for determining the sample size of Cochran). The sampling method in this study was stratified random. Data collection tools included a researcher-made questionnaire evaluating the performance of emerging media in relation to the Premier Football League. The construct validity of the questionnaire was confirmed by heuristic factor analysis and hybrid reliability and Cronbach's alpha of the instrument using structural equation method. Data analysis was performed using one-sample t-test and one-way analysis of variance and modeling based on SLPS software. Based on the obtained results, considering the three values of 0.02, 0.15 and 0.35 as values indicating the predictive power of the model for GoF, the calculated value of 0.563 indicates a strong overall fit of the model.