Behavioral factors affecting the decisions of foreign investors in Iran

One of the basic strategies in supporting Iranian labor and capital is to pay attention to foreign investment. Obviously, foreign investment can lead to the transfer of technology and technical knowledge, improve management and marketing methods, training and education of human resources, easier access to export markets, and so on. so; The main purpose of this article was to investigate the behavioral factors affecting the decisions of foreign investors in Iran in both econometric and qualitative sections. In this article, data in the econometrics section were collected annually in the period of 1372 to 1400, and in the qualitative section, a questionnaire (researcher-made) field method was used to collect information and data. To determine the validity of the questionnaire and test, experts were consulted and the questionnaire in terms of validity (validity) was approved by obtaining the opinion of the respected supervisor. On the other hand, some questions lacking the necessary characteristics were removed and some ambiguous questions were corrected, which indicates the formal validity of those questions in the questionnaire. Then, in this study, content validity ratio was used to examine the validity of the questions. The results of the analysis based on the AR model indicate that an increase in foreign direct investment (FDI) in the previous period will increase foreign direct investment (FDI) by investors from the country, the reason for this should be sought in behavioral economics. The results obtained from the analysis of t-test show that the mean behavioral economics variables (risk aversion, herding behavior, social security, conservative mental accounting (bias) and orientation) influence the decisions of foreign direct investors. Is transient and is statistically valid.