A Model for the Development of Technology Innovation in the Ecosystem of Commercial Vehicle of Iran Khodro: Grounded Theory Research

The purpose of this study is to design a model for the development of technological innovations in the automotive industry in Iran. Case study: Ecosystem of clusters of research and development of commercial vehicles of Iran Khodro Industrial Group. Semi-structured interviews were used to collect data in the qualitative section. The interviewees were experts from Iran Khodro Diesel Company and were purposefully selected. Data analysis was performed using the Grounded theory method and with the approach of Strauss and Corbin. In this process, 131 codes, 78 concepts and 34 categories were identified, which were created in the form of 5 axes. In the quantitative validation part of the model, the structural equation modeling method was used. First, questionnaires were developed and their validity and reliability were examined. Then, they were distributed among the statistical sample. The statistical sample was 80 managers and experts in Iran Khodro Diesel. Based on the data analysis of the questionnaire, due to the abnormality of the data distribution, the research model was tested and approved by the partial least squares method using Smart PLS software version 2. Based on these analyzes, the effect of causal conditions on the main phenomenon is equal to 0.534, the effect of the main phenomenon on the strategy is equal to 0.628, the effect of intervening conditions on the strategy is equal to 0.473, the effect of intervening conditions on the strategy is equal to 0.752 And the effect of strategy on outcome is 0.641.