The Effect of Social Responsibility on the Relationship between Financial Literacy and Attitude Towards Money and Financial well-being

Governments, through financial services organizations, enact regulations to improve financial literacy and inclusion for consumers or the general public. According to these regulations, all financial service businesses are required to prepare an activity plan to promote financial literacy in the society. The implementation of the plan can be part of the company's social responsibility activities and as an effort to support programs to increase financial literacy and strengthen financial inclusion so that they can have a closer and more intensive interaction with people directly. Therefore, the purpose of this article is to investigate the effect of financial literacy and attitude towards money with the mediating role of social responsibility on financial well-being.This study uses a mixed approach (primary qualitative and quantitative case study). The number of sample members was used from Cochran's formula for unlimited society and data was collected from 398 people through a questionnaire among managers, experts, students and ordinary people living in Tehran and in the time period of 1400. Structural equation modeling method and PLS software were used to test the hypotheses.The results of the structural model of the standard coefficients of financial literacy and attitude towards money on financial well-being equal to 0.407 and 0.314, as well as the standard coefficients of financial literacy and attitude towards money with the mediating role of social responsibility on financial well-being are estimated to be equal to 0.253 and 0.521, which show that The variable of social responsibility has an effect on the relationship between financial literacy and attitude towards money on financial well-being. Learning experiences increase understanding of the importance of ethics and personal responsibilities and help individuals develop interpersonal skills, cultural skills, and moral sensitivity while improving technical skills in their field.