The Model of Franchisor Growth Drivers in the Iran Insurance Industry

The purpose of this study was to design and validate the franchisor growth model in Iran insurance industry. To achieve this goal, descriptive-analytical research method and structural equation modeling were used. The statistical population included all managers of Alborz insurance company and its outlets in East Azarbaijan province that entire population was selected using census method as study sample (120 individuals). The results showed that 30 drivers on eight principle components explain 74.32% of the variance of franchisor growth drivers in Iran's insurance industry, and based on the model of franchisor growth drivers, characteristics of insurance business through the franchise characteristics, the franchise system dispersion and the brand reputation, and then through the reliability, knowledge sharing, and conflict management affect the intention to continue cooperation.