A Study of the Factors Influencing Environmental Preferences in Contemporary Commercial Spaces from the Youth Perspective (A case of Isfahan’s City Center Complex)

In contemporary time, commercial spaces are increasingly considered quasi-public spaces, acquiring cultural significance as a social ground for youth to shape their identity. As a result, youth emerge as a pivotal demographic influencing both public and quasi-public spaces, highlighting the imperative for city planners to prioritize the creation of engaging environments for this age group. The present study aims to explore the factors influencing the environmental preferences of contemporary commercial spaces from the youth perspective, with a specific focus on the Isfahan City Center Complex. Employing a descriptive-analytical method, the research adopts a qualitative approach and a case strategy research design. Data collection involves self-examination through semi-structured interviews with open-ended questions and purposive sampling. The interviews, conducted with 20 participants aged 20 to 30 who visited the Isfahan City Center Complex, sought to achieve theoretical saturation. Thematic analysis (TA) technique using Atlas ti.8 Software was applied to analyze the interview data. The findings underscore the influential role of physical-spatial, social-cultural, functional-activity, and individual dimensions in shaping environmental preferences through the youth's perspectives on the Isfahan City Center Complex.