Marketing modeling based on information technology in the insurance industry(Study: Iran Insurance Company)

This article examines information technology-based marketing modeling in the insurance industry, focusing on the case study of Iran Insurance Company. Information technology as a powerful tool in improving marketing methods and functions in the insurance industry has had a significant impact. This research has been done with the aim of investigating how to integrate modeling with marketing techniques in the information technology environment and its role in improving insurance strategies and decisions. In this article, the key concepts of modeling, marketing and information technology are first introduced and then the importance of integrating these Three factors have been investigated in the insurance industry. In particular, the emphasis on data analysis in order to identify patterns, predict trends and optimize marketing strategies is one of the important results of this research. In the end, according to the findings and analysis presented, suggestions have been made for Iran Insurance Company to be able to use from modeling and information technology, improve its marketing performance and strengthen the competitive insurance market with the aim of increasing market share and attracting new customers