Fitting the Structural Relationship Between Uses of Home Appliance with Sustainable Water Consumption Based on Attitude and Environmental Knowledge: The Mediating Role of Behavioral Intention

This study aimed to investigate the role of environmental knowledge and attitudes toward sustainable consumption with behavioral intention and the use of household appliances with sustainable water consumption of women in Ardabil City in the winter of 2020. The research method is descriptive-correlational and applied in terms of purpose. The statistical population of this study was women over 20 years old and users of household appliances in Ardabil. The data collection method is field type and data collection tools include a standard questionnaire of environmental knowledge of Pacho and Lavrador (2017), the attitude towards sustainable water consumption of Ahmad and Arfin (2018), the sustainable water consumption behavior of Kang. (2017) and the intention to purchase of a device with sustainable water consumption of Nguyen. (2016).in order to assess the reliability of the questionnaire, Cronbach's alpha coefficient and composite reliability coefficient were used, which indicated the reliability (above 80% and above 70%) of all research components.384 questionnaires were distributed and analyzed. The results indicate that environmental knowledge affects the behavior of sustainable water consumption but does not affect the use of household appliances with sustainable water consumption. the attitude towards sustainable water consumption has a significant effect on the intention to use home appliances with sustainable water consumption and sustainable water consumption, and finally, the intention to use home appliances with sustainable water consumption has a significant effect on sustainable water consumption behavior.