Evaluate of Strategic Capabilities for Sustainable Product Development in Accordance with the Environment (Case Study of Maroon Oil and Gas Company)

Adverse consequences for industrial development and extensive utilization of natural resources and increasing environmental degradation in recent decades, many of the experts stressed the need to use dynamic capabilities as a mechanism to guide the sustainable development strategies. The purpose of this research is Evaluate strategic capabilities for sustainable product development in accordance with the environment: Case Study of Maroon Oil and Gas Company. This research is developmental in terms of methodology and is combined in terms of data collection type.

In this research, in the qualitative section, based on meta-analysis processes, an attempt was made to first determine the research related to the field of research and then to determine the components of the research. Also in the qualitative part, Delphi analysis was used to determine the extent of theoretical consensus. Interpretive ranking analysis (IRP) was used to conduct a quantitative part of the research.

The results of the research in the qualitative part indicate the existence of 8 sub-components of strategic capabilities for the sustainable development of products in accordance with the environment, which were confirmed in two stages of Delphi analysis, the theoretical consensus. On the other hand, the results in a small part indicate the determination of the component of strategic capability of sustainable economic development as the most effective strategic capability for sustainable development of environmentally friendly products in Maroon Oil and Gas Exploitation Company.

The result means that in order to produce green products, the most important strategic function in sustainable development is to pay attention to the economic nature of producing products that are environmentally friendly in this way, it can have the necessary competitive advantage to achieve sustainable development.