Investigating the role of taste indicators in the design of facades of residential buildings in Tehran(Case example: District 22 of Tehran)

In different social groups, attention to the environment and its elements have different aspects. And this has made the understanding of the beauty, meanings and interpretations of the signs dependent on the way they look. Effective factors are effective in shaping urban facades, which have a direct impact on the designers, employers and residents of these buildings. This research has been carried out with the aim of extracting and measuring the effectiveness of the effective components in the beauty of buildings in Tehran. This research has a combined qualitative and quantitative approach, which first extracts the effective components in the design of facades from the theoretical literature, then begins to reduce the data in the ATLASTI software to refine the variable, for this purpose, a semi-structured interview was conducted with 28 expert panelists. It takes place after extracting coding, it enters the phase of axial coding. The results obtained in the qualitative phase are compiled in the form of a questionnaire and randomly distributed among the three groups of employers, designers and experts for the intensity of the effect. The comparative results between these three groups were obtained with inferential statistics in the JMPSAS16 software. In the end, for the degree of correlation between the answers and the semantic differentiation of these groups, a graphical correlation is taken in the software. The results show that in the employers' group, the components of the type of materials, non-use of unusual and unfamiliar forms, age, objective image of the facade with The value of (1.000) is the highest factor and the lowest is related to the use of washable materials with the value of (0.254). In the group of designers, the component of not using unusual and unfamiliar forms, age, flexibility in execution, symmetry and rhythm with a value of (1.000) and the least related to gender with a value of (0.355) in the group of residents, the component of age, communication And proximity is with the value (1.000) and religion is the least related with the value (0.381).

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