Designing a model of strategies and measures related to competitive advantage with the mediation of environmental factors and operational capabilities of the organization in the apparel industry

This research was done with the Strategies and measures related to competitive advantage with the mediation of environmental factors and operational capabilities of the organization in the clothing industry. The statistical population includes 15 experts and managers of clothing manufacturing companies who were selected in a non-random way. The main tool of data collection is semi-structured in-depth interview. After confirming the reliability and validity of the interviews, a qualitative analysis method with a data base approach was used using MAXQDA software, and then, based on the findings of this stage, the research model was developed. Next, in order to explain the model based on the findings of the qualitative method, the initial questionnaire in the quantitative part of the design, validity and reliability of this tool was reviewed by referring to the opinions of experts and managers and approved after the corrections. The statistical population in the quantitative section, the customers of clothing products in Tehran and the statistical sample, according to Morgan's table, a sample consisting of 384 people was selected and distributed and collected by available sampling method. Analysis and processing of quantitative data was done with the help of PLS software. Coding has been done in three stages: open, central and selective coding. Based on the obtained paradigm model, the research in the apparel industry in three categories of central phenomenon (competitive advantage), strategies (company planning), intervening conditions (competition management factors) were identified.