Presenting a model based on media and social networks in the management of intelligent electricity consumption

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

The purpose of this research is to present a model based on media and social networks in the management of intelligent electricity consumption. According to its purpose, the research method is practical, quantitative in terms of implementation, exploratory in nature, and cross-sectional in terms of time. The statistical population of the research includes 179 of all the people who were connected with the electricity company and its activities during the last week and in social networks, who were selected by random sampling. A standard questionnaire was used to collect data. The face and content validity of the questionnaire was confirmed through confirmatory factor analysis, data analysis was done using SPSS and Lisrel software. The results of this research indicate the existence of six variables; which has two parts: antecedents (social networks) and consequences (word of mouth advertising, brand loyalty, intelligence and social knowledge) in the field of smart consumption management. Also, the GOF index was obtained as 0.88, which shows the strong fit of the model.

Language:
Persian
Published:
Journal of Value Creating in Business Management, Volume:4 Issue: 3, 2024
Pages:
389 to 405
https://www.magiran.com/p2777093  
سامانه نویسندگان
  • Hemati، Mohammad
    Corresponding Author (2)
    Hemati, Mohammad
    Associate Professor Management, Semnan Branch, Islamic Azad University, سمنان, Iran
  • Aminbeidokhti، Aliakbar
    Author (3)
    Aminbeidokhti, Aliakbar
    Professor educational administration, Semnan University, سمنان, Iran
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