Prioritization the Challenges of Cost Reduction of Bank Melli with the Integrated Approach of Fuzzy Hierarchical Analysis and PROMETHEE
With the expansion of activity and the increase in operational costs of banks in recent years, the issue of cost management has become one of the important issues in the banking industry; Because the continuation of activity and survival in the market requires correct and efficient cost management. Thus, due to the importance of the issue of bank costs in the country, so far no research has independently investigated the challenges of reducing the operational costs of banks, which is also a reason for conducting this research. The purpose of the current research is to prioritize the challenges the reduction of operational costs of the Bank Melli of Iran. In this research, to collect data from the questionnaire of paired comparisons, and to analyze the information, the fuzzy hierarchical analysis method and PROMETHEE method were used. The findings indicate that from the viewpoint of the managers and experts of the Bank Melli, using the FAHP method, the challenges of information technology have won the first rank. The next ranks are assigned to managerial, organizational, environmental, financial and operational challenges. Also, from the viewpoint of the bank's managers and experts, using the PROMETHEE method, the challenges of information technology have won the first rank. The next ranks are assigned to managerial, organizational, environmental, operational and financial challenges respectively.
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