An Investigation of Effective Components of a Model forDeveloping Traffic Culture and Social SecurityUsing a Media-Centered Approach in Tehran

The present article aims to look into the effective components of a model for developing and fostering traffic culture and social security using a media-centered approach in Tehran.

The research employed a mixed-method approach, combining both qualitative and quantitative methods. In the qualitative phase, interview questions were developed to collect data. Subsequently, ISM questionnaires and a researcher-made questionnaire using a 5-point Likert scale were utilized. The statistical population in the qualitative and ISM sections consisted of 10 experts, while the statistical population in the quantitative section, for the validation of the final model, included 384 citizens of Tehran.

To assess the model fit, the GOF, RMS, and SRMR indices were used. The GOF index was figured out to be 0.636, which is greater than 0.36. The RMS-theta index was 0.098, which is less than 0.12, and the SRMR index was calculated as 0.049, which is less than 0.08. Therefore, the model fit is considered desirable.

An investigation of the effective components in a model for developing traffic culture and social security with a media-centered approach in Tehran revealed 10 main categories and 55 subcategories. The essential factors, considering some components and using the partial least squares method for validation, and the results indicated that the planning and programming commission, support, research, and development; impact the social commission. It also revealed that the social commission influences the strategic role of the media, and education on traffic culture and social security, leading to the emergence of electronic city and urban advertising management. These factors improve the level of contribution of citizens and ultimately lead to the development of traffic culture and social security, and is expected to utilize the capacity of various media in the field of education; and show that the impressionability of all individuals is effective and desirable.