Recognizing the dimensions and components of school social responsibility in order to achieve the appropriate mode
The aim of the present study is to identify the dimensions and components of school social responsibility in order to achieve an appropriate model. The research method is applied in terms of its purpose and is qualitative and grounded in theory in terms of implementation. The statistical population of the study includes 15 experienced and representative school principals and vice principals, and the samples were selected using the snowball sampling method, and sampling continued until the research reached theoretical saturation and adequacy. Semi-structured interviews were used to collect data. Using the results of the study of theoretical foundations and research background and the content analysis of the interviews, the dimensions of social responsibility of schools were identified and, through 3 stages of open coding, axial coding and selective coding, the model of the components of school social responsibility was presented in 6 main categories: causal conditions, axial phenomenon (exploration of the components and dimensions of school social responsibility: including 3 main categories of goals, characteristics, implementation method and 6 subcategories), causal conditions, strategies, contexts, intervening conditions and consequences of social responsibility for exploitation in schools. The results of this study show that school social responsibility refers to its main and central beneficiary, namely the student. Organizations, including educational organizations such as schools, are in a network of relationships with stakeholders, and the recognition and method of interaction with stakeholder groups in the organization's activities are important.
-
Providing a development model for the effectiveness of persuasive advertising in social networks
Hamzeh Hessani Khabr, Payam Paslari *, Mehdi Bagheri, Saeed Muradpour
Journal of Value Creating in Business Management, -
Examining the Impact of Persuasive Advertising Elements on Consumer Purchase Intention in the Social Network Instagram
Hamzeh Hesani Khabr, Payam Paslari *, Mehdi Bagheri, Saeid Moradpour
Journal of Intelligent Marketing Management,