Challenges and Solutions of the Electronic Commerce Implementation in Iran

Despite the popularity of e-Commerce technologies and its applications, very few studies have attempted to examine in depth the factors which underpin the adoption process. The study upon which this paper is based approaches the implementation of e-Commerce from the perspectives of challenges and solutions in Iran. Furthermore, it provides many potential solutions to current technological challenges and outlines directions to develop e-Commerce in the country. Challenges are classified into three categories: technical, cultural-social and managerial and then three hypotheses are defined based on those challenges. To test the hypotheses, I develop a conceptual understanding of implementation process on the basis of the literature and previous empirical research. To collect the data, a questionnaire is designed and filled out by electronic commerce researchers, experts and officials and the collected data are analyzed and then the hypotheses are tested using SPSS software. The findings show that cultural-social and managerial factors play a crucial role in the electronic commerce implementation while technical factors do not play a significant role in the electronic Commerce Implementation in Iran.