An Estimation of the Recreational Value of the Saee Park in Tehran Using the Contingent Valuation Method (CV)

This paper has assesses of the recreational value of the Saee Park by estimating a visitor’s willingness to pay (WTP) for recreational benefits obtained, the contingent valuation (CV) and dichotomous choice (DC) using methods. The light model estimation results indicate that 60% of visitors are willing to pay for recreational values at the Saee Park. The mean value for willingness to pay for the recreational value of the park is 1840 Rls. per visit. The mean of WTP for recreational value of this park is 220 million Rls household/month and the total recreational annual value was estimated at 2.7 billions Rls for the Park. Results also reveal that offer value and visitor’s income variables are the most important factors that affect visitor’s WTP for use of the Saee Park. The visitor’s belief of park quality and the cost of coming to park are the next important factors that affect visitor’s wtp. The other important factors are the weekly time engaged in art work, the weekly study time, and the type of residential house.