Crisis Media Management

One of the numerous consequences of the complication of human communities is an increase in the possibility of different crises. This has altered the question regarding the desired model of management to a serious concern for all the political systems. Hence, research on the role of different factors in a crisis becomes relevant, and undoubtedly, "media" is one of the most important elements.Focusing on the nature of modern media as tools not exclusively at work for defined and common purposes, the author examines the role of "media" in crisis management. For this purpose, a triplet theory, based on "media-crisis-social capital" has been designed and proposed here. Based on this theory, a practical model incorporating the whole process of a crisis situation, has been developed. And finally, six strategic propositions highlighting the measures to be taken by media in managing a crisis have been put forwards.