Electronic Pricing Strategy

This paper aims to investigate the process of Iranian e-Retailers e-Pricing. Statistical tests such as one sample t-test and Friedman analysis of variance were used to test the hypotheses. The results confirm that long run profit and surveillance are among the top priorities of the Iranian e-Retailers. The analysis indicates that the demand in electronic market is increased because of occurring cross-selling and the long term sales. Moreover, the findings reveal that e-Advertising expenditures and overhead costs are decreased in e-Market. The results of the statistical tests also indicate that gathering competitive information is facilitated for e-Pricing. Freidman test shows that the priority of e-Pricing strategies is cost-oriented, value-oriented and competition oriented.