Determining the loyalty level of customers by using of Fast response organization approach

Currently customers loyalty is a success key in business, by increasing it, the share and benefit of firms will be increased. So it is a must that firms had to long term suitable strategy in relative.In this article the model of fast response organization designed based on six dimensions which are including competitive, quality, time, services and flexibility, based on some importance the research had proceeded and review in shahrvand chain stores. The sample choosed among customers of shahrvand in a random order. The concluding remark shows that, the socalled dimensions is effected on the loyalty of customers but in different categories.