Rumi's audience- based approach and application of it in facetious tales of mathnawi

This paper intends to describe the aspect of Audience-based approach of Moulavi ’s didactic method in Mathnavi with rhetorical and pragmatic criticism. This aspect has been effective in the genesis of social propositions in this text. In this article, at first, we have described the general structure of Mathnavi and Moulavi ’s audience-based approach, and in that, we have studied Moulavi ’s oratorical and didactic pattern, tale-based structure of Mathnavi, and his viewpoint on the tale element. Then we have shown the application of his audience-based approach in the genetic study of facetious and popular tales of Mathnavi. The conclusion of work shown that the basic cause is the genesis of facetious and popular tales and statements in Mathnavi, the audience-based approach of Moulavi, and to take into consideration this social approach, can be effective and valuable in the description and reception of statement of Mathnavi and its dominant discourse.