Production and Consumption Pattern: A Focus on Media

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Abstract:
The present article examines a range of issues including theoretical discussions on improving production and consumption system in order to achieve economic justice, the role and function of mass media in boosting the principles of Liberal Capitalism, the need to review the trend of allocating and distributing production and income sources in order to revise the consumption pattern, and reviewing the organized role of mass media in revising the pattern of production and consumption. Based on the hypothesis the research seeks to ratify, media could create a suitable mentality on acknowledging the need to revise and review the trend of allocating and distributing production and income sources, and, hence, could play a role in promoting and supervising in the process of revising consumption pattern.Given the significance of justice in achieving the main economic, political and cultural objectives and the role of revising the pattern of consumption in this regard, the article also tries to study the function of mass media, particularly National Media.
Language:
Persian
Published:
Communication Research, Volume:17 Issue: 61, 2010
Page:
31
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