Effective Factors in Adopting E-commerce by the SMEs in Agricultural Sector

Through deep library research, the influential factors in accepting electronic commerce by small and medium enterprises (SMEs) in the agricultural sector with the objective of displaying the importance of these factors are assessed. Achieving some objectives like equitable distribution of resources in disadvantaged areas, increasing production and exports, strengthening economic mobility, enhancing entrepreneurship, employment and increased job opportunities demonstrates the role of small enterprises in the agricultural sector development. Currently, small enterprises play an important role in the development economic indicators, so utilizing new methods of business such as e-commerce will be very effective in the development and success of these enterprises in the agricultural sector. In this regard, e-commerce will have positive effects on trading agricultural products. This study shows that many benefits of e-commerce are: providing better services for consumers, finding new suppliers and customers, and improving trade process. Factors such as compatibility, relative advantage and increased perception about profit-making have positive affect in electronic commerce adoption. Small-scale enterprises should pay more attention to application of e-commerce technologies such as communications networks to ensure that their method of work and organizational culture is compatible with e-commerce norms. Along with applying this technology, SMEs should learn more about the advantages of e-commerce in agriculture sector through workshops, seminars and training courses.