A survey on the role of cultural managers in improvement of social responsibility (A case study of Iran Broadcasting)

Corporate social responsibility (CSR) consider as an important and noticeable subject in the recently years and it is the fundamental factor for survival of each organization. Higher and distinguished organizations as a responsible corporation for making clear and response to their beneficiaries instead of their function, must do their commitments to social responsibility by their values and make sure that these commitments are executed in all over the corporate, so the social responsibility will has a bilateral benefits in a way that either the corporate benefits of more moral and disciplined approach or also society and beneficiaries will have a better idea and understanding of the organization’s function and strength points. This research that has done in order to making clear of the cultural manager’s role for improving social responsibility, in the mean while emphasizing of concept and importance of social responsibility in organizations, has considered manager’s role in four economic, moral, social and environmental dimensions in order to improve social responsibility. It notices to manager’s planning to improve corporations` goals by describing achievement of components and elements of social responsibility in an analytic model. By attention to main question in this research that how cultural managers can make possible to achieve social responsibility, one main hypothesis and four minor hypotheses are made. Statistical society of this research included the single post managers in Tehran broadcasting and data was collected through questionnaires distributed between samples and after gathering data, the information were analyzed by SPSS software, and the hypotheses were examined. In conclusion it was clear that the cultural managers have an effective role in promoting of society responsibility and also there is a strong relationship between cultural managers’ role in economical, moral, social and environmental goals with improvement of social responsibility.