Survey of the effects of E-service quality and E-satisfaction on customer's behavioral intentions in e-shopping, case study: (Petrochemical Commercial Company of Iran)

E-service quality and E-satisfaction among the major topics in global electronic commerce are considered. High quality electronic services retail are the key to success in the competitive environment that serves the global electronic commerce. Most companies with successful experience in electronic commerce have understand that success or failure factors present only in low cost web or not, but the important factor, is the transfer of high quality electronic services. The aim of this study impact of quality service and customer satisfaction on three consumer behavioral intentions, namely word-of-mouth, site revisit, and purchase intentions in Internet shopping Web sites Petrochemical Commercial Company of Iran. The study included 4,200 buyers from buyers of chemical products, polymers, aromatics, liquid fertilizers and their derivatives and gas company, which is based on sampling conducted by the buyer 352, were selected. Data analysis and structural equation model LISREL software was used. The results of analysis of data showed that the quality of electronic services has a positive effect on satisfaction is electronic, while directly and indirectly through electronic consent of the consumer behavioral intentions, namely word-of-mouth, site revisit, and purchase intentions influences.