Purposing a Mathematical Model for Planning after Sales Services
Author(s):
Article Type:
Research/Original Article (بدون رتبه معتبر)
Abstract:
Much research has been conducted on the factors that are effective in meeting customer satisfaction customers loyalty. Customer loyalty is vital to business organizations, because it is more economical to keep existing customers than to attract new ones. After sale services is one of the best ways to maintain customer satisfaction. By applying QFD, we can meet customer requirements and change these factors into measurable technical features. This paper presents a desired planning model (ZOGP) which includes the relative degree of importance of features in after sales services with regard to analytical network process, degree of potential practicality, quality of services, reduction of expenses, and best use of equipment and resources in determining the technical features for after sales services, which is essential to be considered in the design and marketing stages. This model was tested for the Saipa car manufacturing company and showed practical use.
Keywords:
Language:
Persian
Published:
Journal of Marketing Management, Volume:5 Issue: 9, 2011
Page:
187
magiran.com/p930004
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یکساله به مبلغ 1,390,000ريال میتوانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.
In order to view content subscription is required
Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!