Strategic Management and Tourism Organizations

Strategic planning is a tool which helps organizations to select the best method for development and sustainability. Strategic management is a constant process including three stages: strategy formulation, implementation, and evaluation. Analysis of external and internal environment is needed for each planning and decision. Internal working dynamics of Tourism organization contains factors such as: management, marketing, financial, human resources, producing/implementing, research, and development. Evaluating these factors is effective in specifying the organization strengths and weaknesses. Likewise, recognizing effective factors in the external environment of the organization is important. Economic, political, socio-cultural, and technological factors are external factors which cannot be controlled by organization and strongly affect the organization. Today the organization success is determined by identifying internal weaknesses and strengths and recognizing changing environment. In this article different approaches to the tourism planning and strategic management of tourism organization are described. External and internal environment and factors which affect tourism organization are also mentioned.